Top Social Media Marketing Tools for Every Business in 2024

Let’s face it: managing multiple social platforms can feel like juggling chainsaws while riding a unicycle. From creating engaging content and building a community to running ads and analysing performance, the process remains the same across Facebook, Instagram, Twitter, and LinkedIn. It’s overwhelming!

But imagine this – what if you have an assistant for each platform, working to streamline your tasks and boost your results? That’s essentially what social media management tools offer.

In this blog, we’ll learn about the most popular social media marketing tools. We’ll break down their features, strengths, and weaknesses to help you find the perfect assistant for your social media circus. Let’s get started!

Social Media Marketing Tools

These social media marketing tools allow you to manage small, big, and enterprise-size SMO campaigns from a single application. These are built for individuals & teams to collaborate on multiple projects.

BuzzSumo

Spend hours scouring the web for trending content, only to come up empty-handed? It’s a frustrating reality for many marketers. You could spend countless hours surfing the web, hoping to stumble upon something that resonates. 

But what if there was a magical compass to guide you? That’s where BuzzSumo comes in.

This powerful social media tool is like a seasoned prospector, sifting through mountains of online content to uncover hidden gems. You can identify what’s truly captivating your audience with a few clicks. No more guesswork; BuzzSumo turns content discovery into a precise science.

Features: 

• Content insights 
• Influencer amplification 
• Content alerts, Competitor analysis & comparisons 
• Social backlinks 
• Advanced filtering

Price:

• Content Creation: $199.00/month
• RP & Comms: $299 pm
• Suite: $499 pm
• Enterprise: $999 pm

A free trial is also available.

Google Trends

Google Trends is your backstage pass to the world’s biggest search party. It’s like a real-time pulse on what the planet is obsessing over. Want to know if avocado toast is still a thing or if fidget spinners are making a comeback? Google Trends spills the tea. 

By charting search interest over time and location, it’s a goldmine for spotting trends, understanding your audience, and making smarter decisions.

Features: 

• Search filter among different niches, countries, and Search volumes. 
• Embed search items with an HTML code.

Price:

Free

Canva

Canva is your one-stop shop for design magic. Effortlessly transform your ideas into captivating visuals. With its intuitive drag-and-drop features and a treasure trove of templates, fonts, and images, Canva empowers you to create professional-grade designs in minutes. Whether you’re a social media whiz or a design newbie, Canva has your back.

Features: 

• Layouts for every occasion 
• Stock images and illustrations
• Social media graphics 
• Library of fonts, custom templates, and customisable branding.

Price:

• Free
• Pro – $15
• Teams – $10
• Enterprise – Custom Pricing

SocialBee

Social media superhero? You bet! Schedule posts and create killer content for all your platforms – all from one app. SocialBee is the ultimate time-saver for busy entrepreneurs and small businesses. 

With this tool, you can juggle all your social platforms, schedule posts, and create engaging content. It’s like having a personal social media assistant without the hefty price tag.

Features: 

• Canva integration inside SocialBee’s post editor
• Recycle evergreen posts or expire time-sensitive content
• Curate content through RSS Feeds
• URL shorteners to track your links, reporting, and analytics. 

Price:

• Bootstrap: $24 pm
• Accelerate: $40 pm
• Pro: $82 pm

A free 14-day trial is also available.

Kicksta

Kicksta is your Instagram matchmaker. This smart social media tool hunts down your ideal followers by zeroing in on people obsessed with your niche. Forget fake followers; Kicksta connects you with real people who care about what you offer. It’s like having a dedicated social butterfly working 24/7 to expand your Instagram family.

Features: 

• Smart filters 
• Video onboarding 
• Defining up to ten target audiences

Price:

• Kickoff: $39 per month
• Starter: $69 per month
• Advanced: $129 per month
• Ultimate: $219 per month

Colorcinch

Colorcinch transforms ordinary images into extraordinary masterpieces. No design degree? No problem. This intuitive tool empowers everyone to unleash their inner artist. With AI-powered magic, you can enhance photos, add playful touches, and create share-worthy content. From memes and collages to cartoon avatars, Colorcinch is your one-stop shop for turning clicks into captivating visuals.

Features: 

• Photo editing tools
• AI-powered features
• Filters and effects
• Overlays and textures
• Social media templates
• Image enhancement

Price: 

• Colorcinch Basic -Free
• Colorcinch Plus (Premium Plan) – $8.99/month (billed annually at $59.88)

Later

Master your social media game with this powerful scheduling tool. Seamlessly manage your Instagram, Facebook, Twitter, and Pinterest accounts in one place. Its drag-and-drop interface makes planning a breeze, while valuable insights help maximise your reach. Even schedule Instagram Stories with the mobile app.

Features: 

• Posts scheduling for Instagram and Facebook 
• URL linking to photos 
• Multi-account management 
• Post publishing

Price:

• Starter: $16.67 per month
• Growth: $30 per month
• Advanced: $53.33 per month
• Agency: $133.33 per month

SendPulse

Want to turn Facebook and Instagram into lead-generation powerhouses? SendPulse has your back. Their easy-to-use chatbot builder lets you create smart, engaging conversations without writing a single line of code. 

From answering FAQs to driving sales, these AI-powered assistants are your new customer service champs. Best part? You can connect them to your CRM for a unified customer view.

Features: 

• Subscription widgets 
• Autoresponders, email, and phone requests 
• Payment system integration and analytics.

Price: Like many other features on the platform, SendPulse chatbots for Facebook and Instagram are available for free with certain limitations in functionality. 

• Standard: $6.40 per month
• Pro: $7.68 per month
• Enterprise: $10.75 per month

Lightroom

Lost in a photo avalanche? Lightroom is your digital Sherpa. Navigate through thousands of images, transform them with stunning filters, and discover hidden gems. If you’re a photography junkie, this app is your new obsession. Elevate your photos to professional-level brilliance with just a few taps.

Features: 

• Batch process images using the Quick Develop panel 
• Intuitive User Interface 
• Easily transfer adjustment settings from one image to another 
• Non-destructive editing protects your originals 
• Powerful RAW file editor 
• Creative Adjustment tools

Price:

• Lightroom: $9.99
• Photography: $19.99 per month
• Photoshop: $29.99
• Adobe Stock: $29.99
• Creative Cloud: $59.99

Animoto

Unleash your inner filmmaker with Animoto – the easy-to-use social media marketing tool that transforms photos, clips, and music into stunning videos. Whether you’re a shutterbug looking to share your world, a marketer aiming to captivate audiences, or a student crafting engaging projects, Animoto is your creative companion. With its simple interface and powerful features, anyone can create professional-looking videos in minutes.

Features: 

• High-quality video (HD 1080p) 
• Multiple memory styles 
• Font library 
• Color customisation and sharing on social media

Price : 

• Basic: $8 per month
• Professional: $15 per month
• Professional Plus: $39 per month

A free trial is available

Feedly

Features: Document Management, Access Control, Email Management, Search Functionality, Permission Management, Rich Text Editor, Version Control

Price:

• Free for the basic plan
• For the Pro plan: $64.92/year

Buffer

Travel through your content calendar with ease using Buffer. This time-saving social media tool lets you plan and schedule posts across your favourite platforms, ensuring a steady stream of engaging content. No more last-minute scrambles or missed opportunities. Buffer is the key to consistent social media success.

Features: 

• Informative social analytics, Multiple posts, and tweets 
• Social profile sharing 
• Profile management 
• Multi-media format sharing 
• Agency/business planning 
• Analytics and insights

Pricing:

• A free trial is available
• Essentials: $5 per month
• Team: $10 per month
• Agency: $100 per month

ContentStudio

ContentStudio is a content marketing powerhouse. This all-in-one platform transforms raw ideas into engaging content that captivates audiences. Discover trending topics, craft compelling posts, and schedule them to perfection – all in minutes. But ContentStudio doesn’t stop there.

Its in-depth analytics offer a crystal-clear view of your content’s performance, helping you make data-driven decisions. With features like this, ContentStudio is becoming the go-to choice for businesses of all sizes seeking a competitive edge.

Features: 

• Content insights 
• Influencer Discovery, Content, and social media calendar 
• Competitor analysis & comparisons 
• Social backlinks, social media analytics, multiple posts, and tweets 
• Social sharing 
• Profile management 
• Approval workflow

Price:

• Free Trial
• Starter: $25 per month
• Pro: $49 per month
• Agency: $99 per month

Rafflecopter

Rafflecopter is your magic wand that helps you boost engagement and grow your audience. This free, user-friendly platform simplifies the process of creating exciting giveaways. From enticing prizes to custom entry tasks, you can craft a contest that perfectly suits your brand. 

Simply set up your giveaway, embed it on your website, and watch the excitement unfold. It’s the easiest way to turn casual visitors into enthusiastic fans.

Features: 

• Advanced theming engine 
• Advanced typographic control 
• 6 language integrations 
• Bonus entries 
• White labelling 
• Terms & conditions builder 
• Works at any timezone

Price: 

• Basic subscription:$13/mo
• Grow subscription:$43/mo
• Premium subscription:$84/mo

Socialinsider

Uncover your competition’s social media secrets with Socialinsider. This powerful analytics tool is a must-have for digital marketing pros. Dive deep into competitor data to uncover their winning strategies and audience insights. 

Armed with this intelligence, you can fine-tune your social media campaigns for maximum impact. It’s like having a crystal ball for your social media future.

Features: 

• Social Media Analytics 
• Multi-profile comparison 
• Download Posts as CSV 
• Historical Data 
• Engagement Reports

Price:

• Adapt: $82 per month
• Optimise: $124 per month
• Predict: $199 per month
• Enterprise: contact us

Quuu

Tired of content creation burnout? Quuu is your social media saviour. This clever social media marketing tool delivers a daily dose of handpicked, high-quality content tailored to your niche. No more endless scrolling for inspiration! 

Simply select the content you love and schedule it across your favourite platforms. It’s like having a personal content assistant who boosts engagement and grows your audience.

Features: 

• Hand-curated Content 
• Social engagement 
• SEO, niche-specific engagement

Price:

• Free Plan

• Pro Plan: $19.79/mo
• Business Plan: $ 40.83/mo

MeetEdgar

MeetEdgar is your content robot! This innovative social media marketing tool takes the stress out of scheduling by organising and repurposing your content. Imagine having a tireless assistant who feeds fresh content to your audience, even when you’re out of ideas. 

With MeetEdgar, you can focus on creating amazing content while it handles the rest. This ensures your social media presence never goes stale.

Features: 

• Social Analytics
• Social Engagement 
• Content Calendar 
• Content Curation 
• Social Campaigns 
• Approval Workflows 
• Users and Permissions

Price:

• Eddie Annual Plan: $24.91 per month
• Edgar Annual Plan: $41.58 per month

Mobile Monkey

Ready to turn casual visitors into loyal customers? MobileMonkey is your secret weapon. This is a conversation-starting superstar. 

MobileMonkey’s AI-powered chatbots are like having a dedicated sales team available 24/7, growing your contact list and turning leads into lifelong fans.

Features: 

• Make appointments, answer FAQs, and even track any purchases.

Price:

• Pro: $15 per month
• Customisable premium plans

HootSuite

Conquer the social media universe with Hootsuite, your ultimate digital dashboard. Manage countless networks and profiles easily while tracking your campaigns’ every move. It’s like having a personal assistant for your online empire.

Features: 

• Management 
• Marketing 
• Social Selling 
• Customer Service 
• Team Collaboration

Price:

• Professional-$29/ mo
• Team-$129/mo 
• Business-$599/mo

Enterprise-Contact for Pricing

Sprout Social

Sprout Social is your social media command centre. This powerful platform arms businesses with this social media tool to discover new fans, foster loyal relationships, and skyrocket their online influence. It’s a dynamic hub where brands can engage, listen, and learn to thrive in the ever-evolving social landscape.

Features: 

• Engage 
• Publish 
• Analyse 
• Monitor 
• Social CRM 
• Collaborate 
• Help Desk

Price:

• Standard – $99/mo
• Professional -$149/mo
• Advanced – $249/mo

HubSpot’s Social Inbox

HubSpot’s Social Inbox turns social media chatter into gold. It connects the dots between your social world and your customer database, highlighting hot leads with a colourful spotlight.

No more guessing who matters most – let the tool prioritise your interactions while you reap the rewards of smarter, faster social ROI.

Features: 

• Social InBox 
• Social monitoring 
• Smart publishing 
• Managing content 
• Social ROI

Price:

• Starter – $40/mo
• Professional– $800/mo
• Enterprise– $3,200/mo

How Sociable

Ignite the power of data with this free social media microscope. Track your brand’s every move across 36 key metrics, transforming raw numbers into actionable insights.

Discover what’s working, what’s not, and where to focus your efforts for maximum social impact.

Features: 

• Measure mentions 
• Monitor online reputation

Price:

Free

SocialBakers

Socialbakers uncover hidden clues about your social media performance. By analysing the vast landscapes of Facebook, Twitter, YouTube, LinkedIn, and Google+, Socialbakers helps you crack the code on audience engagement, brand sentiment, and content success.

Features:

• Social Analytics 
• Content builder 
• Social listening 
• Ad analytics 
• Deep analysis for FB, Twitter, YouTube & G+

Price:

$200/ mo

Rebrandly

Rebrandly is your link management champion. It transforms lengthy URLs into brief, professional custom links and monitors their performance, all within a centralised platform.

Features:

• Branded link creation with multiple domain names 
• Customised analytics 
• Traffic routing 
• Deep linking and link retargeting

Price:

• Free– $0
• Starter– $29/mo
• Pro-$69/mo
• Premium– $499/mo
• Enterprise– custom Price

Social Searcher

It’s a real-time monitoring tool for social media that includes analytics and email alerts. Twitter, Google+, and Facebook Search Without Logging in.

Features: 

• Live updates 
• Detailed Analytics 
• Sentiment

Price

• Free: 2 email alerts
• Basic: 3.49 € /mo
• Standard: 8.49 € /mo
• Professional: 19.49 € /mo

Social Report

Social Report is a social and web analytics dashboard. It’s a place where you can track all of your social accounts, networks, websites, short links, and blogs.

Features: 

• Analytics 
• Publisher 
• Buzz discovery 
• Team management

Price:

• Standard-$49/mo
• Advanced-$99/mo
• Pro-$199/mo

Locowise

Locowise is the professional’s social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube, and many more.

Features:

• Social metrics 
• Content analysis 
• Benchmarking 
• Publishing schedule

Price:

• Plan 1: $120/mo
• Plan 2: $300/mo
• Plan 20: $400/mo

Quintly

Quintly is a social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram.

Features: 

• Track, Benchmark, Optimise, Centralised analytics

Price:

• $300/mo

Sendible

Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.

Features: 

• Engage with social inbox 
• Mention monitor 
• Social CRM 
• Measure efforts 
• Multi Posting 
• Reputation management

Pricing:

• Starter-$29/ mo
• Traction-$99/ mo
• Growth -$199/ mo
• Custom -$299 / mo

Social Seeking

It is a search engine of social networks that searches for user-generated content such as news, videos, and images on Facebook, Twitter, Instagram, and more.

Features: 

• Real-time search

Price:

FREE

Mention

Media monitoring is made easy with Mention. Create alerts for your name, brand, and competitors and be informed in real-time of any mention on the web and social networks.

Features: 

• Monitor in real-time 
• React to mentions 
• Analyse stats 
• Work in a team

Price:

• Solo-$29/ mo
• Pro-$99/ mo
• Enterprise-Custom

Socialchamp

Social Champ is an all-in-one automated social media management tool for businesses of all sizes. With this social media tool, you can perform all social media management tasks, from scheduling to tracking analytics and creating a content calendar for all social media platforms. 

Features: 

• Content composer, bulk upload, auto-RSS, recycle content, content suggestion,
• Social media calendar scheduler and analytics 
• Sentiment analysis, 
• Powerful integrations, including Canva, Dropbox, Google Drive, Bit.ly, and Giphy. 

Price: 

• Free plan ($0)
• Champion ($29/month)
• Business ($99/month)
• Agency (Custom)

Feedly

Feedly helps you discover and organise news and articles from your favourite sources. You can easily create personalised feeds, save articles for later reading, and share interesting content with your network.

Features: 

• Document management 
• Access control 
• Email management 
• Search functionality 
• Permission management 
• Rich Text editor 
• Version control

Price:

• Free for the basic plan
• Standard: $1200 per month
• Advanced: $2400 per month

Social Media Analytics Tools

Rather than performing a certain task, these tools are more useful for number crunching & data analysis. You can make some critical decisions about your SMO campaigns based on the insights presented by these social media analytics tools. All major social network platforms offer in-built analytics data which gives an in-depth analysis of your account.

Google Analytics

Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provide a holistic view of your content and community.

Features: 

• Network referrals 
• Social conversion 
• Landing pages 
• Social user flow

Price

Free

Pinterest Business Analytics

Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provide a holistic view of your content and community.

Features:

• Network referrals 
• Social conversion 
• Landing pages 
• Social user flow

Price

Free

Twitter Analytics

Measure and boost your impact on Twitter. Measure engagement, learn how to make your Tweets more successful, and explore the interests, locations, and demographics of your followers.

Features:

• Tweeted activity, Followers, Twitter cards

Price

Free

Conclusion

So, we’ve listed various popular social media marketing tools, highlighting their key features and advantages. The ideal tool depends on your marketing goals and financial resources. Given that search engines consider social signals when evaluating content quality, utilising these social media marketing tools can improve your search engine rankings. So go ahead and use these above-listed tools to amplify your brand’s visibility on social media platforms and enhance its position in search results!

There is a must-read article on Search Engine Land on the same topic by Danny Sullivan – What Social Signals Do Google & Bing Really Count?

If we have missed any social media tools and you want to suggest some, please share your inputs & comments on this topic, we would love to hear from you….!