Digital Marketing

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and...

What is Global Marketing? See 13 Businesses with Brilli...

Global marketing is no longer reserved for brands with deep pockets, no...

Local SEO Strategies to Boost Your Business Visibility

Local SEO has become important for businesses that aim to connect with customers...

I Reviewed 17 Content Marketing Analytics Tools: Here’s...

Creating successful marketing campaigns and compelling content starts w...

7 Soft Skills You Need to Achieve Career Growth (+ 3 Ex...

I’m a former NBCUniversal Page, and I will always remember how thorough...

How Content Monitoring Can Level Up Your Content Strate...

I love content monitoring! Well, not as much as chocolate, or cake, or ...

What is a Mind Map? Exploring a Powerful Tool for Creat...

Do you ever struggle to visualize your ideas or consolidate your though...

How to Run a Content Audit in 2025 (With Tips From Cont...

It’s not enough to make content. You have to make sure what you make is...

The 12 Sharpest Lessons from Marketing Leaders at Fortu...

Each week, Laura, Caroline, and I get to sit and chat with some of toda...

How I Write Effective SOPs: A Complete Guide [+ Free Te...

In 2019, I was a freelance writer with no idea what SOPs were, relying ...

11 Important Elements to Include in Your Employee Handbook

In most roles I’ve begun, an employee handbook was the first internal d...

Designing Web Forms With Impact — My Complete Guide

Like many businesses, I depend on web forms on my website to collect vi...

How to Create Excel Charts and Graphs

I still remember being super intimidated when asked to create a graph i...

Building the Right Foundation for Cornerstone Content —...

I remember exactly where I was when I stumbled upon the concept of corn...

The Top 27 AI Marketing Tools

AI is a hot topic for marketers — and for good reason. According to our...

SEO for Landing Pages: Best Practices to Rank on SERPs

Landing pages play an important role in the success of digital marketing campaig...

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