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the idea of a digital twin
The post the idea of a digital twin appeared on BitcoinEthereumNews.com. The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our marketplaces, with no elasticity to global crises or shocks. Plus, we don’t really know where all the components of an accessory are sourced, and if that happens ethically. If we are buying something unique, can we get access to its supply chain and receive firm confirmation of compliance and excellence, as a default feature for what is probably the purchase of a lifetime, like an engagement ring? It’s time technology came to the rescue, to save artists, as well as consumers, chasing their dream of exclusivity. This is why we speak to Romain Carrere, CEO at the Aura Blockchain Consortium (Aura) a blockchain and non-profit organization, whose daily focus is the protection of over forty luxury maisons, including groups like LVMH, Prada Group, Only The Brave (OTB Group), and many more. By caring about craftsmanship, they also care about the community of lovers around it. Aura’s main offerings are Digital Product Passports (DPP) and digital collectibles, in the form of NFTs. “I studied finance in London and Boston, but I am a geek at heart. I was coding when I was a kid. After the events of 9/11, I left the US and went back to Europe, to become a tech entrepreneur and serial start-up founder. Web3 and blockchain have always intrigued me, so when the job opportunity at Aura came up, it felt like it was the perfect fit for me. At Aura, we are working towards setting a new standard for the luxury industry. We support groups like…
The post the idea of a digital twin appeared on BitcoinEthereumNews.com.
The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our marketplaces, with no elasticity to global crises or shocks. Plus, we don’t really know where all the components of an accessory are sourced, and if that happens ethically. If we are buying something unique, can we get access to its supply chain and receive firm confirmation of compliance and excellence, as a default feature for what is probably the purchase of a lifetime, like an engagement ring? It’s time technology came to the rescue, to save artists, as well as consumers, chasing their dream of exclusivity. This is why we speak to Romain Carrere, CEO at the Aura Blockchain Consortium (Aura) a blockchain and non-profit organization, whose daily focus is the protection of over forty luxury maisons, including groups like LVMH, Prada Group, Only The Brave (OTB Group), and many more. By caring about craftsmanship, they also care about the community of lovers around it. Aura’s main offerings are Digital Product Passports (DPP) and digital collectibles, in the form of NFTs. “I studied finance in London and Boston, but I am a geek at heart. I was coding when I was a kid. After the events of 9/11, I left the US and went back to Europe, to become a tech entrepreneur and serial start-up founder. Web3 and blockchain have always intrigued me, so when the job opportunity at Aura came up, it felt like it was the perfect fit for me. At Aura, we are working towards setting a new standard for the luxury industry. We support groups like…
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