The most important trend in crypto? It’s always been memecoins

The post The most important trend in crypto? It’s always been memecoins appeared on BitcoinEthereumNews.com. Forget the halving. Don’t mention ETFs. What then is arguably the most important narrative in crypto? Memecoins. Yes, that often-cringeworthy menagerie of anime, animalia and animations collectively are the primary on-ramp into crypto for new users. People are always asking, “Where are the next billion users going to come from?”  The answer is pretty clear — the only remaining question is whether the dog will be wearing a hat or not. Before fans of self-custody, real-world assets and DeFi (and I’m certainly among them) turn up their noses in disdain, let’s consider some of the very valid reasons for the persistent popularity of memecoins and their kissing cousin, airdrops. First up is entertainment. People love to be entertained, and they don’t mind spending money on it. The global entertainment and media market is valued at well over $2 trillion, according to analysts from PwC, on par with the overall market cap for all cryptocurrencies. What’s the utility of $DOGE, $PEPE or $BONK, compared to governance tokens or stablecoins? Entertainment in itself is a utility. People are also attracted to risk. The global casino industry alone is worth more than $150 billion and is growing, according to a ResearchAndMarkets.com report. That doesn’t include sports betting, lotteries or all the other ways that people put down relatively small amounts of money in hopes of winning relatively large amounts of money. (In investment lingo, “asymmetric opportunities.”) Obviously, buying a memecoin carries a lot of this type of risk, but putting in time, resources and energy into a potential airdrop event — where the amount and timing of the reward is uncertain — is an experience undeniably tinged with the thrill of the gamble as well. Read more from our opinion section: Memecoin mania can teach us something Organizations and builders support memecoins and…

May 7, 2024 - 23:00
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The most important trend in crypto? It’s always been memecoins

The post The most important trend in crypto? It’s always been memecoins appeared on BitcoinEthereumNews.com.

Forget the halving. Don’t mention ETFs. What then is arguably the most important narrative in crypto? Memecoins. Yes, that often-cringeworthy menagerie of anime, animalia and animations collectively are the primary on-ramp into crypto for new users. People are always asking, “Where are the next billion users going to come from?”  The answer is pretty clear — the only remaining question is whether the dog will be wearing a hat or not. Before fans of self-custody, real-world assets and DeFi (and I’m certainly among them) turn up their noses in disdain, let’s consider some of the very valid reasons for the persistent popularity of memecoins and their kissing cousin, airdrops. First up is entertainment. People love to be entertained, and they don’t mind spending money on it. The global entertainment and media market is valued at well over $2 trillion, according to analysts from PwC, on par with the overall market cap for all cryptocurrencies. What’s the utility of $DOGE, $PEPE or $BONK, compared to governance tokens or stablecoins? Entertainment in itself is a utility. People are also attracted to risk. The global casino industry alone is worth more than $150 billion and is growing, according to a ResearchAndMarkets.com report. That doesn’t include sports betting, lotteries or all the other ways that people put down relatively small amounts of money in hopes of winning relatively large amounts of money. (In investment lingo, “asymmetric opportunities.”) Obviously, buying a memecoin carries a lot of this type of risk, but putting in time, resources and energy into a potential airdrop event — where the amount and timing of the reward is uncertain — is an experience undeniably tinged with the thrill of the gamble as well. Read more from our opinion section: Memecoin mania can teach us something Organizations and builders support memecoins and…

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