Inside Foot Locker’s plan to revitalize retail footprint
The post Inside Foot Locker’s plan to revitalize retail footprint appeared on BitcoinEthereumNews.com. A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc. A new and improved Foot Locker debuted at a New Jersey mall on Wednesday as the sneaker retailer looks to reverse a sales slump, keep brand partners loyal and win back Wall Street’s confidence by revamping the footprint for its all-important stores. The new concept Foot Locker bills as its “store of the future” turns the retailer’s tired mall format on its head through a streamlined layout that’s more immersive than the typical format, which tends to be two walls of shoes with a middle section used for trying on sneakers. The new format also includes a “drop zone” that shows off new sneaker releases, a communal try-on area, elevated brand product displays and a “sneaker hub” for customized options like specialized lacing. Even the Striper uniform, the iconic black and white striped outfit worn by Foot Locker’s store associates, is getting a refresh, Frank Bracken, Foot Locker’s chief commercial officer, told CNBC in an interview. “They’ll be familiar and recognizable; I’d say they’ll be modernized in a really tasteful sort of elegant way,” said Bracken. “We sweated the details between our men’s and our women’s tops and bottoms so that the fit and the choice that they have to put together a uniform could really personalize it to their body and for their style preference.” A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc. The new store, located at the Willowbrook Mall about 20 miles west of Manhattan in Wayne, is the first of five slated to open this year. It is a critical part of the retailer’s “Lace Up” strategy that CEO Mary Dillon unveiled at its investor day in March 2023. Similar concepts are set to open at Foot Locker’s 34th Street flagship store in New York City,…
The post Inside Foot Locker’s plan to revitalize retail footprint appeared on BitcoinEthereumNews.com.
A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc. A new and improved Foot Locker debuted at a New Jersey mall on Wednesday as the sneaker retailer looks to reverse a sales slump, keep brand partners loyal and win back Wall Street’s confidence by revamping the footprint for its all-important stores. The new concept Foot Locker bills as its “store of the future” turns the retailer’s tired mall format on its head through a streamlined layout that’s more immersive than the typical format, which tends to be two walls of shoes with a middle section used for trying on sneakers. The new format also includes a “drop zone” that shows off new sneaker releases, a communal try-on area, elevated brand product displays and a “sneaker hub” for customized options like specialized lacing. Even the Striper uniform, the iconic black and white striped outfit worn by Foot Locker’s store associates, is getting a refresh, Frank Bracken, Foot Locker’s chief commercial officer, told CNBC in an interview. “They’ll be familiar and recognizable; I’d say they’ll be modernized in a really tasteful sort of elegant way,” said Bracken. “We sweated the details between our men’s and our women’s tops and bottoms so that the fit and the choice that they have to put together a uniform could really personalize it to their body and for their style preference.” A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc. The new store, located at the Willowbrook Mall about 20 miles west of Manhattan in Wayne, is the first of five slated to open this year. It is a critical part of the retailer’s “Lace Up” strategy that CEO Mary Dillon unveiled at its investor day in March 2023. Similar concepts are set to open at Foot Locker’s 34th Street flagship store in New York City,…
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