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Avenged Sevenfold’s Season Pass is Turning Heavy Metal Fans Into Blockchain ‘Evangelists’
The post Avenged Sevenfold’s Season Pass is Turning Heavy Metal Fans Into Blockchain ‘Evangelists’ appeared on BitcoinEthereumNews.com. Heavy metal band Avenged Sevenfold have long been Web3 enthusiasts, launching their own line of Deathbats NFTs and building out token-gated ticket sales with Ticketmaster. Now, in what the band’s calling the “culmination” of its Web3 efforts, it’s launched Season Pass, a decentralized fan rewards platform that lets Avenged Sevenfold followers collect rewards for participating in activities linked to the band. It’s like the battle pass in popular video game Fortnite, but focused on the band. Frontman Matt Sanders (aka M. Shadows) told Decrypt that by slowly introducing fans to the benefits of Web3, “they become evangelists for it, because they then go to other concerts or other communities of artists that they enjoy.” “They can compare, ‘Which fandom do I enjoy participating in?’ if you show them all the positive aspects,” he said, adding that they can balance those against Web3 challenges like crypto wallet security. “If you take all the good and the bad, and you kind of weigh them together, you just play the long game and let them be the ones that explain it to other people,” he added. Season Pass. Image: Avenged Sevenfold Built on Ethereum scaling network Polygon, Season Pass rewards fans for redeeming digital stubs for concert tickets, streaming the band’s music, and buying NFC-chipped merchandise. Those points unlock tiered rewards, which can range from digital collectibles to merch discounts and previously unreleased demo tracks. For the band’s most dedicated fans, the top tier of rewards includes free concert tickets and meet-and-greets. Season Pass. Image: Avenged Sevenfold Because they’re distributed on a decentralized platform, fans have true ownership of those rewards and can trade them on third-party marketplaces. Avenged Sevenfold had the advantage of working with an already established fanbase, Sanders said. “We had 20 years of goodwill with them, and they knew…
The post Avenged Sevenfold’s Season Pass is Turning Heavy Metal Fans Into Blockchain ‘Evangelists’ appeared on BitcoinEthereumNews.com.
Heavy metal band Avenged Sevenfold have long been Web3 enthusiasts, launching their own line of Deathbats NFTs and building out token-gated ticket sales with Ticketmaster. Now, in what the band’s calling the “culmination” of its Web3 efforts, it’s launched Season Pass, a decentralized fan rewards platform that lets Avenged Sevenfold followers collect rewards for participating in activities linked to the band. It’s like the battle pass in popular video game Fortnite, but focused on the band. Frontman Matt Sanders (aka M. Shadows) told Decrypt that by slowly introducing fans to the benefits of Web3, “they become evangelists for it, because they then go to other concerts or other communities of artists that they enjoy.” “They can compare, ‘Which fandom do I enjoy participating in?’ if you show them all the positive aspects,” he said, adding that they can balance those against Web3 challenges like crypto wallet security. “If you take all the good and the bad, and you kind of weigh them together, you just play the long game and let them be the ones that explain it to other people,” he added. Season Pass. Image: Avenged Sevenfold Built on Ethereum scaling network Polygon, Season Pass rewards fans for redeeming digital stubs for concert tickets, streaming the band’s music, and buying NFC-chipped merchandise. Those points unlock tiered rewards, which can range from digital collectibles to merch discounts and previously unreleased demo tracks. For the band’s most dedicated fans, the top tier of rewards includes free concert tickets and meet-and-greets. Season Pass. Image: Avenged Sevenfold Because they’re distributed on a decentralized platform, fans have true ownership of those rewards and can trade them on third-party marketplaces. Avenged Sevenfold had the advantage of working with an already established fanbase, Sanders said. “We had 20 years of goodwill with them, and they knew…
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